The UAE market just starts to be interested in organic products

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Andriy Olefirenko, director of Organic Original, shared this opinion after returning from the Organic & Natural exhibition in Dubai last week.

“This was the first exhibition, in which we participated, since the beginning of the COVID-19 pandemic. We were interested to learn about the demand for organic products in the Middle East market. But compared to the European market, local businesses are less knowledgeable and just start to be interested in organic products.”

The company Organic Original that was founded in 2011 is one of the pioneers of the Ukrainian organic market and they offer a wide range of organic products. The assortment under the brand name Ecorod includes oil, flour, oatmeal, groats, legumes, honey, seasonal fruits, vegetables, melons and more.

They were the first to supply organic watermelons to the domestic market of Ukraine and were the first to produce organic corn sticks, which are so popular among children.

This year, Organic Original also found organic banana flour, while looking for the best organic raw materials for the production of corn coconut sticks in the world, the supply of the flour has already started in Ukraine.

Banana flour, made of the pulp of green organic bananas, is a gluten-free substitute for traditional flour and can also be a good substitute in terms of taste.

At the exhibition, the company presented this year’s novelty among other products — black lentils, the rarest variety of lentils, botanical variety Beluga. According to the manufacturer, the amount of protein per 100g of black beans is almost the same as in black caviar, and the dark colour of the shell indicates a high antioxidant activity of pigments.

The Project implemented by the State Institution «Entrepreneurship and Export Promotion Office» and NGO «UNITE UKRAINE» with the support of Switzerland within the framework of the Swiss-Ukrainian Program «Higher Value Added Trade from the Organic and Dairy Sector in Ukraine» implemented by the Research Institute of Organic Agriculture (FiBL, Switzerland) in partnership with SAFOSO AG (Switzerland), and the Enterprise Europe Network.

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