In 2024, more than fifty organic operators in Ukraine sold their products on the domestic market – in supermarket chains, specialized stores, and through online channels.
The number of operators certified under the Ukrainian organic legislation increased from 152 in 2023 to 260 in 2024. Certification under national legislation remains the key condition for operating on the domestic market, as it provides access to supermarket shelves across the country.
The volume of organic products sold on the domestic market reached about 7,600 tonnes, worth over 29 million USD.
This indicates that Ukrainian consumers, despite all the challenges, continue to choose organic food, valuing its quality and safety. After a drop-in sales in 2022, the market is now showing signs of stabilization.
The consumption structure reveals a clear focus on basic food products. The leading category is dairy, accounting for over 3,000 tonnes. Nearly the same volume – 2,880 tonnes – belongs to the “fresh” group, which includes vegetables, fruits, berries, and mushrooms. Grains, cereals, flour, and snacks rank third with over 1,100 tonnes. This structure shows that organic food is increasingly becoming part of Ukrainians’ everyday diets.
The largest sales volumes come from simple, familiar products, while the value structure shows a growing share of goods with higher added value.
In 2024, Ukrainians bought over 1.6 thousand tonnes of organic watermelons, 1.4 thousand tonnes of milk, and nearly 650 tonnes of buckwheat. At the same time, by sales value, the leaders were producers of tea (77 tonnes generating over 208 million UAH), butter (236 tonnes / 169 million UAH) and milk (90 million UAH). These figures illustrate that while Ukrainians continue to buy large volumes of basic organic products, they are also willing to spend more on premium items – such as tea, dairy delicacies, and organic butter.
Marketing activities and direct engagement with consumers also play an important role in developing the domestic organic market.
Promotional offers in supermarkets help make organic products more affordable, while festivals and promotional events create opportunities for personal interaction and brand trust.
From April to June 2024, the national supermarket chain Silpo, together with the Organic Initiative public union and with the support of Switzerland, organized the Organic Fest – a festival of organic products – under the Swiss-Ukrainian Programme “Higher Value Added Trade from the Organic and Dairy Sector in Ukraine” (QFTP). Similar activities continue in 2025, expanding consumer awareness of the organic assortment and strengthening trust in domestic brands.
Thus, Ukraine’s domestic organic market combines stable positions of core categories with steady growth of specialized niches. This provides a strong foundation for the further development of product diversity and the formation of new food habits among Ukrainian consumers.
Kateryna Shor, OrganicInfo.ua